PBV
What makes us move?
Our questions have always moved us forward.
Where does new inspiration
come from?
Can a tiny spark of inspiration
totally transform the way we move?
Could EVs one day be able
to satisfy every lifestyle?
Why can't innovation and protecting
the environment go hand in hand?
We at Kia have always found the answers to our own questions,
and every new question has moved us to new heights.
Today, we ask ourselves
another important question.
How will tomorrow's mobility transform
our cities, personal spaces, and lifestyles?
Starting now, we share with you
the answers to these questions. Kia PBV.
About Kia PBV
Kia PBV started as Purpose Built Vehicle optimized for each customer's purpose of use, with Hyundai Motor Group's software-based solutions such as charging, IVI (In-Vehicle Infotainment) and data-based FMS (Fleet Management System), based on our capabilities and experiences in EV (Electric Vehicle) manufacturing.
Now, Kia PBV aims to go beyond the traditional concept of a vehicle and redefine its meaning with Platform Beyond Vehicle, a total mobility solution that incorporates the ultimate in spatiality and software technology. The tailored interiors and evolved software solutions will make your business and lifestyle richer and more convenient.
Kia PBV represents our vision to be a Sustainable Mobility Solutions Provider, beyond the traditional concept of automobiles, by fulfilling the unmet needs of diverse customers and communities through optimized vehicles and services catering to specific market and business circumstances.
Why Kia PBV
Kia defines the PBV business as a trust-based specialized and customized business ecosystem for each customer domain.
The PBV ecosystem is being prepared around specialized (1) lineups, (2) production systems, (3) product development processes, (4) solutions, and (5) future businesses.
In 2025, Kia's PBV dedicated line-up starts with the mid PV5, followed by the large PV7, and then the small PV1. By combining Kia's PBV platform with various upper bodies, our PBV lineup will be available for multiple purposes, including ride-hailing, logistics, and personal lifestyle activities. The vehicle design will be robust and simple, and all functions will be easy and intuitive to use.
Kia will expand mobility, which has been limited due to the small range of vehicle lineup, and respond to our diverse customer's needs.
Kia began construction on its PBV-dedicated Hwaseong EVO Plant in 2023. The plant will apply an innovative production process that combines a new cell method with the traditional conveyor system, and will soon introduce Dynamic Hybrid technology to more flexibly respond to diverse customer needs.
Kia has innovated the product development process by delivering customized vehicles that meet the needs of customers' businesses and incorporating their requirements across our software solutions. Starting in 2022, through PBV Partners Day, Kia has unveiled the vehicles under development for the first time to domestic and global customers and conversion partners, to check overall vehicle requirements for their business. Our potential customers evaluated positively the fact that Kia created this process to jointly solve problems from the customer’s business perspective, which has since led to further business collaboration.
Kia is developing specialized software solutions for each business area, to increase business efficiency and for transitioning to a fully electric and autonomous future.
Kia's IVI (In-Vehicle Infotainment) solution is designed to make daily life as smooth as possible. It recognizes the user, their purpose and operational needs in real-time; automatically loads the user's profile, presets and preferences; and provides useful data. Additionally, services optimized for the customer's purpose of use are listed in the IVI App market, where optimized solutions are available in the form of natively integrated Apps.
In addition, Kia’s FMS (Fleet Management System) solution helps optimize PBV operation while ensuring business stability through active data collection and management. Utilizing the vehicle’s Data API, vast amounts of data generated during PBV operation can be connected with AI Cloud for more efficient fleet management in real time. This provides customers with insights to maximize the efficiency of business operations, such as preventive vehicle maintenance based on the condition of the PBV.
Finally, Kia will provide optimized EV charging consulting program solution such as charging scheduling and charging station systems in consideration of the various conditions of PBV operation. In the future, Kia will realize Total Energy Solution by building advanced charging infrastructure such as V2X (Vehicle-to-Everything).
Kia will align its PBV business with Hyundai Motor Group's key future businesses of Robotics, AAM (Advanced Air Mobility), and Autonomous driving to ultimately implement them in smart cities.
In the case of Robotics, Kia will revolutionize manufacturing and logistics through Boston Dynamics Stretch and SPOT. And AAM will bring smart cities closer to reality by realizing multi-modal services and mobility hub businesses with Supernal. In regards to Autonomous driving, Kia is working on a Robotaxi with Motional, and in the near future plans to achieve level 4 autonomous driving with Motional's 3rd generation system.
Lineup
In 2025, Kia's PBV dedicated line-up starts with the mid PV5, followed by the large PV7, and then the small PV1. By combining Kia's PBV platform with various upper bodies, our PBV lineup will be available for multiple purposes, including ride-hailing, logistics, and personal lifestyle activities. The vehicle design will be robust and simple, and all functions will be easy and intuitive to use.
Kia will expand mobility, which has been limited due to the small range of vehicle lineup, and respond to our diverse customer's needs.
Production
System
Kia began construction on its PBV-dedicated Hwaseong EVO plant in 2023. The plant will apply an innovative production process that combines a new cell method with the traditional conveyor system, and will soon introduce Dynamic Hybrid technology to more flexibly respond to diverse customer needs.
Product
Development
Process
Kia has innovated the product development process by delivering customized vehicles that meet the needs of customers' businesses and incorporating their requirements across our software solutions. Starting in 2022, through PBV Partners Day, Kia has unveiled the vehicles under development for the first time to domestic and global customers and conversion partners, to check overall vehicle requirements for their business. Our potential customers evaluated positively the fact that Kia created this process to jointly solve problems from the customer’s business perspective, which has since led to further business collaboration.
Solutions
Kia is developing specialized software solutions for each business area, to increase business efficiency and for transitioning to a fully electric and autonomous future.
Kia's IVI (In-Vehicle Infotainment) solution is designed to make daily life as smooth as possible. It recognizes the user, their purpose and operational needs in real-time; automatically loads the user's profile, presets and preferences; and provides useful data. Additionally, services optimized for the customer's purpose of use are listed in the IVI App market, where optimized solutions are available in the form of natively integrated Apps.
In addition, Kia’s FMS (Fleet Management System) solution helps optimize PBV operation while ensuring business stability through active data collection and management. Utilizing the vehicle’s Data API, vast amounts of data generated during PBV operation can be connected with AI Cloud for more efficient fleet management in real time. This provides customers with insights to maximize the efficiency of business operations, such as preventive vehicle maintenance based on the condition of the PBV.
Finally, Kia will provide optimized EV charging consulting program solution such as charging scheduling and charging station systems in consideration of the various conditions of PBV operation. In the future, Kia will realize Total Energy Solution by building advanced charging infrastructure such as V2X (Vehicle-to-Everything).
Future Business
Kia will align its PBV business with Hyundai Motor Group's key future businesses of Robotics, AAM (Advanced Air Mobility), and Autonomous driving to ultimately implement them in smart cities.
In the case of Robotics, Kia will revolutionize manufacturing and logistics through Boston Dynamics Stretch and SPOT. And AAM will bring smart cities closer to reality by realizing multi-modal services and mobility hub businesses with Supernal. In regards to Autonomous driving, Kia is working on a Robotaxi with Motional, and in the near future plans to achieve level 4 autonomous driving with Motional's 3rd generation system.
Kia PBV Roadmap
-
Phase 1
Our first Mid PBV, the Kia PV5, will be an EV optimized for major domains such as hailing, delivery and utilities that features conversion capability for diverse customer needs.
Enhanced data connectivity between vehicles and external data such as route or delivery information will enable convenient operation of multiple vehicles as a software-defined fleet. This emergence of customized business fleets and PBV-specific solutions means less downtime and enhanced cost-effectiveness. -
Phase 2 Kia PBVs will evolve into AI-based mobility platforms that use data to interact with users and ensure that it is always up-to-date.
The completion of a dedicated PBV lineup will expand domain coverage to large logistics companies, mobility businesses and private lifestyle users. Real-time vehicle data will be shared with city management systems, enabling us to continuously provide customers with advanced mobility solutions using optimized fleet management system-controlled digital data. Expanding the scope of data connectivity will support AI-driven vehicle control and management, and an integrated PBV solution will provide a customized, seamless experience across devices and software. Meanwhile, new forms of business linked with robotics and other future technologies will emerge. -
Phase 3 Kia PBVs will evolve into highly customizable, bespoke mobility solutions by integrating with the future mobility ecosystem.
This is where Kia PBVs will ultimately become life platforms that turn any inspiration into reality. Connected self-driving vehicles will be managed as part of a single smart city operating system. And with the emergence of a hyper-connected world where people, PBVs and social infrastructure are seamlessly linked, we will open the door to completely new lifestyles by creating a robust PBV ecosystem based on the Hyundai Motor Group’s future technologies for autonomous driving, advanced air mobility, robotics, and the energy grid.
All Set for Every Inspiration
What will our cities look like as the world of mobility evolves?
Will innovation completely redefine logistics as we know it?
How will living spaces and people become more connected?
These are some of the countless questions that inspire and move us into the future.
The answers to our questions about tomorrow come to life
through inspiring mobility solutions for everyone.
Kia welcomes you to the future you've always envisioned.
Could mobility satisfy everyone's needs?
Kia's inspiring mobility solutions for everyone Go to PBV LINEUP
Contact us
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*The vehicles shown here are concept models that are not yet available for purchase. All images and videos shown are for illustration purposes only.
